experienta
PR Volkswagen at Porsche Romania- responsible for plan and direct public relations programs designed to create and maintain a favourable public image for Volkswagen brand in Romania; Identify main client groups and audiences and determine the best way to communicate publicity information to them; developing and maintaining good working relationships with the media – including local and national newspapers, trade magazines, radio, and television – and company’s spokespeople; responding to enquiries from reporters; reviewing editorial schedules and managing process to ensure that Volkswagen appears in all key features; write and distribute company announcements; manage relationships with a variety of media including tech, business, local, and across media types including blogs, online, print and broadcast; manage and attend media related events; manage speaking opportunities and awards programs; serve as company spokesperson on occasion; write interesting and effective press releases, prepare information for media kits and develop and maintain Volkswagen internet web pages; develop and maintain Volkswagen’s corporate image and identity, which includes the use of logos and signage; manage communications budgets; manage special events such as sponsorship of races, parties introducing new products, or other activities that Volkswagen supports in order to gain public attention through the media without advertising directly. Provide draft speeches for Volkswagen Romania executives, and arrange interviews and other forms of contact for them. Assign, supervise and review the activities of public relations staff. Evaluate advertising and promotion programs for compatibility with public relations efforts. Establish and maintain effective working relationships with national government officials and media representatives. Confer with labour relations managers to develop internal communications that keep employees informed of Volkswagen activities. Formulate policies and procedures related to public information programs, working with international public relations executives. Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. Manage in-house communication courses. Observe and report on social, economic and political trends that might affect Volkswagen brand in Romania to the staff of the Sales and Marketing Department; provide status reports to international management on overall romanian PR activities, generate monthly newsletters, fleets event management, implementing the Business / PR Plan, coordinate the drive test program for journalists–work closely with Brand Manager and Marketing Department.
“Daiana Stoicescu worked for me at Porsche Romania as a PR Volkswagen. As General Manager, I am writing this letter of recommendation to confirm that her recent layoff from Porsche Romania was not in any way tied to his performance, and to strongly recommend her as an employee with your organization. Had I been given the choice, I would not have let Daiana go. But, unfortunately, it was not my decision to make. Because of the internal process of restructuring due to a negative evolution of the automotive market in the context of the economic crises Porsche Romania decided balance expenses with the anticipated reduction in sales revenue. As a result, Porsche Romania drastically reduced the size of its workforce by dissolving its PR Volkswagen position, including the Volkswagen Marketing position. Unfortunately, this major reorganization left no other position open for Daiana. I regretfully had to let her go. Daiana is a conscientious, highly-skilled communicator, worthy of at least a senior or supervisory position. She has keen insight into the human learning process, and is an expert in needs analysis, event management, organizing and coordinating press conferences, dealer conferences, launching new products, negotiating with different co-workers for the performance of marketing activity, implicitly for organizing different events deriving thereof (creative agency, media agency etc) Daiana’s in-depth product knowledge, unique communication techniques, and excellent people skills have consistently received rave reviews from her co-workers and media people. Should conditions at Porsche Romania change, I wouldn’t hesitate to hire her back. Please interpret that statement as my specific recommendation to hire Daiana.“ November 10, 2009, Günter Seifert, General Manager Porsche Romania, worked directly with Daiana at Porsche Romania
“As a General Manager for Porsche Romania I am pleased to write this recommendation letter for Mrs. Daiana Stoicescu. She has worked with us since 2007 and I consider her an asset to our organization. She started in 2007 as a Marketing for Volkswagen brand, and from 2008 as a PR Volkswagen for Volkswagen brand. She is a dedicated and enthusiastic person, determined and organized with very good communication skills and ability to work under pressure. In all this period Daiana has accomplished her duties with accuracy and seriozity, being creative, efficient and effective. She always inspired and motivated her colleagues and collaborators. I whole heartedly would without any reservation recommend Daiana to any other company. Good luck to Daiana! ” November 6, 2009, Brent Valmar, General Manager Porsche Romania, worked directly with Daiana at Porsche Romania
“I highly recommend Daiana Stoicescu as a candidate for employment. Daiana was employed by Porsche Romania as PR Volkswagen. Daiana was responsible for plan and direct public relations programs designed to create and maintain a favourable public image for Volkswagen brand in Romania; develop and maintain Volkswagen’s corporate image and identity producing, organizing and realizing events, in initiating and planning PR campaigns, writing and editing press releases, in-house newsletters, speeches, articles and annual reports; She has very good relations with media, also managing very well the Volkswagen image. Daiana has excellent communication skills. In addition, she is extremely organized, reliable and computer literate. Daiana can work independently and is able to follow through to ensure that the job gets done. She is flexible and willing to work on any project that is assigned to her. Daiana was quick to volunteer to assist in other areas of company operations, as well. Daiana would be a tremendous asset for your company and has my highest recommendation. If you have any further questions with regard to her background or qualifications, please do not hesitate to call me.” November 7, 2009, Eugen Grigoras, Brand Manager Volkswagen Commercial Vehicles, worked directly with Daiana at Porsche Romania
“It is with great privilege that I write to you in recommendation of Daiana Stoicescu. Until recently, I have been Daiana’s direct supervisor. I have found her to be a pleasant, generous person who is never afraid to take on a challenging task. She has been one of our most dedicated employees. Daiana is an independent, self directed person who is able to communicate effectively and meet even the most demanding challenges. While her on the job performance has been nothing less than stellar, Daiana has also become a close friend to many of us. We pride ourselves on our Volkswagen corporate values and close knit community, and in this area she truly shines. Daiana, have organized many launch events. Daiana is not only gifted in her uncanny ability to foresee growth opportunities, she is also a very talented communicator!
Though we are all deeply disappointed to lose Daiana, I highly recommend her for employment with your organization. She is a team player, a great person and a good communicator” November 5, 2009, Matei Albulescu, Brand Manager Volkswagen, worked directly with Daiana at Porsche Romania
“It is my pleasure to recommend Daiana Stoicescu for employment with any organization. I have known Daiana for over two years during which time she worked as Marketing for Porsche Bucuresti Nord car dealer and as PR Volkswagen in Porsche Romania. I have been consistently impressed with Daiana’s attitude and productivity during the time that she has worked in the company.Daiana is both very bright and quite motivated. I am confident that she will devote herself to a position with your organization with a high degree of diligence. She is a quick learner and has shown the ability to digest large volumes of information. Ms. Stoicescu has demonstrated the ability to articulate information and ideas in both the verbal and written forms. Daiana has also been effective in her efforts to engage the media we outreach to. She has been able to write interesting press releases and articles and convince editors to publish those pieces. Ms. Stoicescu is willing to take risks. She will reach out to people and involve them with projects I recommend Daiana Stoicescu without reservations. I am confident that she will establish productive relationships with your staff and constituents. Please let me know if you have need for additional information about this outstanding” Simona Albulescu, HR Manager, worked directly with Daiana at Porsche Romania
“I know Daiana Stoicescu since 2008, when we came both to work at the same company – Porsche Romania. Since then we have worked and we’ve spent more time together than with our own families. Talking about her professional achievements it is more or less like talking about mine. She is very determined when she is involved in a project and one of her best qualities is the patience when interacting with people as she is very generous. The education process represents a constant interest in her life and this is inspiring for the people around her. Most of it, it reveals a curious mind and also a generous spirit by sharing with others her knowledge. I’m sure that after Daiana will leave Porsche Romania she will have become a leader, she will be able to significantly contribute in transforming all the members of your team into true leaders themselves.” November 11, 2009, Horatiu Moldovan, Brand Manager Weltauto- divizia de masini de ocazie a Porsche Romania, worked directly with Daiana at Porsche Romania.
“I’ve been Daiana Stoicescu’s manager for over two years. I fully understand that she must advance in her career, but I’m truly sorry to see her go. It has been a pleasure having her on my team. Daiana is a professional, senior communicator of the highest caliber, who meticulously researches, formats, edits and proofs her work. I’ve received several compliments from customers and media people who rely on Daiana’s user and technical documentation. Management and employees in technical support, sales, service, technical training and other departments praise her work. Daiana is an innovative self-starter, who rarely requires supervision. She is punctual, typically exceeds expectations, manages stress well and voluntarily works overtime to meet a deadline. Daiana is a valuable asset to any marketing and communications department and I strongly recommend hiring her.” July 25, 2008, Radu Manea, Sales Manager Volkswagen, worked directly with Daiana at Porsche Romania
“It gives me great satisfaction to recommend Daiana Stoicescu. I was Daiana’s colleague in Porsche Romania and worked with her representing Volkswagen brand. Daiana is highly charismatic and has a terrific on air presence. More importantly, she thinks critically, reasons well and has all the instincts of a good communicator. It was a real honor to see Daiana’s development here at Porsche Romania and it has been a joy to watch her growth since she starts representing Volkswagen. I enthusiastically recommend her for a public relations position and/or marketing.” November 4, 2009, Mugur Parizianu, Financial Advisor, Porsche Romania worked with Daiana at Porsche Romania
“Daiana este o persoana cu o buna intelegere comunicarii catre clienti a ofetelor de vanzare integrate. A constituit un real suport pentru Porsche Finance Grup in comunicarea ofertei noastra de finantare impreuna cu cea a marcii Volkswagen.” November 3, 2009, Helian Redai, Director of Sales & Marketing Division, PORSCHE BANK, was with another company when working with Daiana at Porsche Romania.
“I have been working for over a year woth Daiana, as she was handling the PR activity for our brand. She has always showed a positive spirit, willingness to accomplish her goals and she has always been very open to communication. She was directly involved in organizing a couple of product launch events and she has always fulfilled her PR duties. I truly reccomend Daiana for a Marketing/PR position in a large company, as she showed that she can handle challenging tasks.” October 30, 2009, Florin Ghiga, Area Sales Manager, Porsche Romania worked directly with Daiana at Porsche Romania
“Daiana is highly creative and a very enthusiastic person. She always makes a great addition to a team. She has a clear understanding of tasks that she should perform and willingness to gain knowledge, to learn new methods. She is a very pleasant person to work with.” October 29, 2009, Elena Apostol, Marketing and Communication Manager, Porsche Romania worked with Daiana at Porsche Romania
“Daiana is a PR specialist very creative, very focused on products and, at the same time, she has good relations with journalists. She’s the kind of PR specialist I like to work with.” October 29, 2009 , Gabriel Dogaru, editor, Saptamana Financiara was with another company when working with Daiana at Porsche Romania
“O profesionista in PR, care stie foarte bine ceea ce face si o colega foarte buna. O persoana vesela care ajuta la buna dispozitia din birou! 
” October 29, 2009, Adrian Davidescu, Analist planificare si prognoza, Porsche Romania SRL worked directly with Daiana at Porsche Romania
“Am cunoscut-o pe Daiana inca de la inceputul carierei sale cu marca VW. Si-a facut meseria cu pasiune si multa dedicatie. Mai mult, nu s-a limitat doar in a promova strict modelele actuale, participand si sustinand evenimente ale pasionatilor VW si a cluburilor de Beetle din tara. Actiunile sale si dedicatia pentru profesia si postul ocupat au dat rod, astfel incat marca reprezentata de ea a devenit cea mai agreata marca a romanilor. Desigur, au ajutat-o mult si produsele, dar fara un PR eficient acestea ar fi fost doar agreate, nu cele mai agreate. O recomand calduros si cu incredere pentru orice pozitie sau post de PR, iar daca firma respectiva ii va fi pe plac, nimic nu-i va sta in cale sa o urce in clasamentele satisfactiei in fata clientilor.” October 29, 2009, Tudor Serban, Editor in chief for Quattroruote Romania, Hubert Burda Media Romania was with another company when working with Daiana at Porsche Romania
“I have worked with Daiana Stoicescu for PR Volkswagen field. Daiana shows important skills for a PR manager, making the our ideas/ ambitions become reality (’dreams come true’). She is extremely friendly and open-minded. She’s enthusiastic and has a very positive attitude, pro-active and determined to do what she has to do. Daiana has a special and positive way of interacting with people having a great ability of handling social relations. I highly recommend Daiana. And that’s also thanks to what she taught us.” October 27, 2009 Corina Patrascu, Marketing&PR, Nurvil reported to Daiana at Porsche Romania
“Am avut ocazia sa o cunosc pe Daiana Stoicescu atat pe plan profesional cat si personal. Primul contact l-am avut in iulie 2007, pe vremea cand coordona activitatile de marketing si PR ale dealerului Porsche Bucuresti Nord. Inca de la inceput am fost foarte surprinsa de capacitatea ei de implicare in fiecare proiect, mereu cu zambetul pe buze si o atitudine pozitiva. Facea sa para totul atat de usor, simplu si extrem de competent. Profesional, este un om devotat, serios, cu un mare simt de responsabilitate. Am avut oportunitatea si placerea sa lucrez cu ea la mai multe proiecte, am participat impreuna la saloane auto (SIAB si Paris), am participat la conferintele de presa pe care le-a organizat si la multe alte evenimente pe care le-a organizat pentru marca Volkswagen. O apreciez foarte mult atat ca si PR VW dar si ca om. Profesional, s-a dovedit a fi un om devotat, extrem de serios, cu un mare simt de responsabilitate si imposibil de intimidat, indiferent de complexitatea proiectelor. Pe plan personal Daiana este mereu optimista, vede latura pozitiva in tot ceea ce face, extrage frumosul chiar si din situatiile mai putin placute, este joviala, deschisa. Comunica foarte usor, mereu gaseste subiectul potrivit in orice discutie. Toate aceste lucruri fac din Daiana Stoicescu un coleg ideal si un adevarat lider. Ma bucur ca o cunosc pe Daiana si ca am ocazia sa lucrez cu ea si sunt convinsa ca proiéctele noastre viitoare imi vor confirma toate calitatile pe care le-am vazut in Daiana Stoicescu.” October 27, 2009, Elena Gogoncea, Marketing@Communication Specialist, Porsche Romania worked with Daiana at Porsche Romania
“I had the pleasure of working with Daiana through PBN, as well as a supplier. I have heard her speak on numerous occasions, and found her to be extremely interesting and fun. She is a wonderful person and very professional businesswoman. I highly recommed Daiana.” October 26, 2009, Daniel Robert Geanta, Sales Manager, First Advertising Agency was a consultant or contractor to Daiana at Porsche Romania
“Serioasa, dinamica, creativa” October 26, 2009 Raluca Radulescu, Audi Sales Representative, Porsche Romania worked with Daiana at Porsche Romania
“I recommend Daiana as been a good PR colleague!” October 23, 2009 Dan – Petre Rau, IT Engineer, Porsche Romania worked with Daiana at Porsche Romania
“I have worked with Daiana for 2 years now, and I can say without any doubt that she is the best PR that Volkswagen ever had in Romania. Every newsletter I got from her revealed bit by bit the essence of a great brand – Volkswagen. She managed somehow to be in the middle of all important Volkswagen events, to capture the gist and to deliver it to us (the dealer network in Romania), and also to the national press. Communicating is not hard, but excellent communication takes work, talent and dedication. These qualities are incorporated into Daiana’s work. Every brand would be honored to have her as PR!” October 23, 2009 Diana Socaciu, Marketing & PR Manager, Autoworld – Audi & Volkswagen Dealer, Cluj Napoca, Romania was with another company when working with Daiana at Porsche Romania
“Daiana is, first of all, a great marketeer, trained and updated, her campaigns are always achieving the targets. On the other hand she is a great business parter to deal with, being able to find solutions and ideas that are bringing mutual benefits.Daiana is also a very detail-oriented professional, always focused on strategic objectives, having a good knowledge of media environment and market trends, but also a warm, communicative and sincere person .” October 23, 2009 Irinel Matache, Sales manager Casa si gradina magazine, Sanoma Hearst Romani was a consultant or contractor to Daiana at Porsche Romania
“Daiana este un om foarte bun in primul rand. Este o persoana organizata, extrem de muncitoare si creativa, cu un simt al umorului foarte special. Este o persoana care comunica usor cu oamenii, de asemenea o persoana care ii motiveaza pe oameni. In pozitia de PR pentru marca VW a dat dovada de multa diplomatie si profesionalism in tot ceea ce a facut. O recomand cu caldura pentru o viitoare pozitie de PR. Tatiana Stroescu” October 23, 2009 Tatiana Stroescu, Marketing & Communication Manager Audi, Porsche Romania worked with Daiana at Porsche Romania
PR&Marketing Manager at Omnitech Trading SA- responsible for brand management plan, develop and direct the marketing efforts for the 6 particular brands and products. Creating/translating Press releases into English, sending and following up press releases with Romanian media, coordinating media interviews and press conferences, help manage and maintain websites; work directly with company president and webmaster; manage all facets of marketing and communication plans, programs and campaigns including branding, advertising, print, broadcast and promotional activities, trade and event management, PR, viral marketing, SEM/SEO efforts, work closely with other divisions to coordinate and manage the day-to-day operations, marketing efforts and legal requirements for all the company brands (Berloni, Andrew’s Ties, Omnitech IT, Al-ko, Fastverdini, Marazzi). Responsible for the development of the marketing plan in conjunction with the President of the company, creating and managing annual marketing budget, producing creative and performing data analysis on results.
“Putin cam stanjenita dar cu demnitate avea sa devina directorul de Marketing al Omnitech S.A. A fost prototipul unui gen de director care imbina corespondenta perfecta a cunostintelor profesionale cu decenta si verticalitatea astfel transfigurand atributiile postului in multiple intelesuri toate convergand spre indeplinirea sarcinilor de serviciu. Consider ca privita din punct de vedere strict professional Daiana Stoicescu a fost un director exceptional. Deciziile luate impreuna cu colaboratorii te obligau sa iei atitudine. Arma sa invincibila a fost adevarul. A reusit ca in timpul cat am lucrat impreuna sa exprime in comportament ceea ce o parte a colegilor sai gandeau fara s-o spuna, sau ceea ce ei simteau in adancul sufletului. M-a fascinat forta de a satiriza prostia cu ifose, aflata din pacate printre noi la tot pasul. Putea fi cateodata incisiva, sarcastica dar toate acestea dublate de inteligenta si temperament. Sunt convins ca odata cu trecerea anilor, calitatile enumerate se vor amplifica ireversibil, si mi-ar placea sa cred ca acestea vor fi un avantaj mutual: al companiilor unde isi va desfasura activitatea cat si al ei personal. Succes “ July 20, 2007, Emil Cretan, Project Manager, Omnitech Trading SA
Marketing and Communication Responsible ater SIVECO Romania SA- responsible for all corporate communications, branding, event attendance and copywriting activities; positioning promotional and marketing messages, event management, editing and proofing a variety of communication vehicles; managing ongoing communication campaigns, such as monthly newsletters, direct marketing campaigns, follow-up, telemarketing campaigns; work closely with the Marketing Manager in all aspects related to developing and implementing the marketing strategies and programs; market researches to determine potential customers, preferred segments and market trends for analyze competition; develop and coordinate preparation of promotional materials to sustain the brand image; perform all kind of reports, statistics and presentations as required; create promotional material and work with outside vendors such as graphic designers, printers, photographers to make sure all communications reflect the company standards, experience within banking/financial institutions.
“Based on my experience working with Daiana Stoicescu, I can unreservedly recommend Daiana. She is an intelligent person, hard working and very motivated. She is able to find quickly the best solution for high complexity problems. Daiana is energetic, fun, creative and enthusiastic person.” October 23, 2009 Anca Dinu, Marketing Specialist, SIVECO Romania worked directly with Daiana at Porsche Romania
Project manager at TNT Productions .Inc Romania. -Special events planning, negotiating and executing. Direct Marketing. Daily monitoring of relevant events, news, topics; Coordinating/communicating with foreign clients; Translating & interpreting Romanian into English and vise versa; manage and improve online activities; assist special promotional projects/activities; plan, manage, and complete the assigned development project on schedule within budget and meeting customers needs on quality and feature/function content. Conduct meetings to get project started and retrospectives to close out projects and provide feedback for future project. Produce status reports for top-management.
Sales Representative for FOREVER Company – aloe pharmaceutical products. Developed a network of 50 distributors and help them increase their sales volume. Developed good presentation, negotiations skills, being able to relate to clients needs and help others from my sales network to do so.
Institutor la “Scoala Iancului 52” Tutored elementary school students in all subject areas. Guide 25 students towards learning goals by presenting lessons, assigning homework, and providing feedback. Observed classroom and taught lessons one-on-one, to small groups, or to the whole class. In addition to the traditional subjects of reading, writing, and mathematics, prepares children for the “real” world by teaching them to use the Internet and popular computer software. Created and wrote newsletter for parents to keep them updated on class events and the progress of their child. Teaching interpersonal skills and values like responsibility and courtesy. Leading class field trips.